With rising
interest in organic produce, artisan food products and exotic ingredients, a
trip to the grocery store can leave you feeling price-gouged. Healthy eating doesn’t have to break the bank
though, as long as you avoid certain pitfalls.
Read on to learn the mistakes commonly made at the grocery store and at
home that undermine your food budget:
AT THE GROCERY STORE
“I didn’t plan ahead”
Did you know
about 60% of food purchases are unplanned?*
Not only do these purchases tend to be less healthy, but they also add
to your total spending. Save some money
by planning out your shopping trip ahead of time. By deciding on a few meals in advance, you
can take into account what you already have at home and streamline your visit
to the grocery store. If you still need
help avoiding those impulse purchases, challenge yourself to get in and out of
the store in a certain time limit.
“I didn’t look
for the deals”
Competition is
fierce among grocery stores, which is why so many of them offer loyalty
programs for their “valued customers”.
Loyalty programs usually come with a card you can swipe at check-out for
extra discounts. They also give you
access to online coupons that you can’t find in the store. On top of that, grab a copy of the store’s
circular, a weekly printout of in-store sales and specials. Most are available online, so you can even
use the circular to plan out meals before you shop (just remember to avoid the
junk food).
“I didn’t stock
up”
Healthful eating
is so much easier when the ingredients are at home and ready to use. Keep your fridge and pantry stocked so you’re
not tempted by the convenience of fast food or takeout. Sometimes it’s helpful to prepare chopped
ingredients the day before and refrigerate them in a ziplock bag to save time
later. Big sales can also be a great
time to fill your cart with healthy staples like canned fish, dried beans and
grains, and frozen veggies.
“I wasted my food”
You may have
heard Americans waste a lot of food—specifically,
$371 worth of food per person per year.
There are many ways to save your food from a landfill (and save money in
the process). Large cooked dishes can be
individually portioned and frozen on standby for your next quick meal. You can repurpose leftovers and fruit and
vegetable scraps. For example, beet
greens can be used just like chard or collards, and carrot tops make a bright
pesto. Even orange zest from discarded
peels makes a flavorful addition to salads and baked goods. Also note that “Best Before”, “Use By” and
“Sell By” dates are used to indicate peak freshness and NOT when a packaged food is spoiled, so don’t be too quick to toss it out. However, regarding perishable foods like meat
and dairy, refrigerate or freeze as appropriate and consume before the date
specified. Also, be sure to throw out
anything showing signs of mold or off odors.
Healthy eating can be expensive, but
it certainly doesn’t have to be. Use our
tips to improve the way you shop and cook.
Small changes in planning ahead, looking for discounts, storing food
properly and reducing waste can translate to huge savings.
Reference
* Inman,
J. Jeffrey, Russell S. Winer and Rosellina Ferraro (2009), “The Interplay
Between Category Characteristics, Customer Characteristics, And Customer
Activities on In-Store Decision Making,” Journal of Marketing, 73 (September),
19-29.
No comments:
Post a Comment